Pure Renewal PLUS+ is a truly ground breaking ZERO formaldehyde keratin smoothing system.
This proprietary treatment is a powerful blend of carbocysteine, glyoxyloyl and amino acids, perfectly formulated to provide salons a legitimate alternative to traditional keratin treatments that contain formaldehyde.
Pure Renewal PLUS+ provides maximum curl and volume reduction without a permanent structural change to the hair, and without the use of aldehydes, thioglycolate or sodium hydroxide.
A cocktail of keratin and collagen provides increased strength, elasticity and vibrancy.
Macadamia and Argan oils naturally provide Omega fatty acids that repair, rebuild and nourish the hair from the inside out.
Clients will experience shiny, softer, straighter, frizz free hair in as little as 90 minutes.
Pure Renewal PLUS+ will enable all salons the ability to offer a safe and amazing keratin experience to all clients with GUARANTEED results.