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Big beauty Live 2026 event is back

New Arrivals

Lash Rescue - Power Serum

A super powered growth serum for your lashes

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Epic Smoothing Base

No Filing or Buffing with Glide-off Removal

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Brow Code Strip Wax

Buttery Smooth, Ultra Flexible & adhers to even the finest brow hairs

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Prêt à Prep- made for Lashes

Tubing Mascara & hydrating Lash Masque

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Why Choose Salon First

  • Australia's leading Beauty Wholesaler, trusted since 1989
  • Trade-only. We sell to professionals, not the public
  • Fast, same day dispatch
  • No minimum orders - restock what you need, when you need
  • Education and brand training to help your salon grow
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Top Brands

Ellebana
Caronlab
Morrocan

Level up your Services

Salon Favourites

Professional essentials, trusted by salons Australia wide.

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Brilliance Beads
Brow Code
Vagheggi Mineral Mask
Bronsun
CND Shellac No Wipe
browvado
Refectocil

Top Categories

Waxes
Tannings
Lashes & Brows

Introducing IBD Rubber Gels 

  • Add flexibility with Strength
  • 30+ rich shades
  • Bundle the collection and Save
See the Collection


Shop Your Salon Service Essentials

Brow Mapping
Lash Lifting
Brow Lamination

Top Brands
We are Salon First - More than a beauty wholesaler - we're your partner

Specialist Categories

Brows
Lashes
Nails
Tanning
Waxing
Hair

What Our Customers Have To Say...

Salon First has supported Australian beauty professionals since 1989. We're trusted, trade-only beauty wholesaler, offering over 5,000 professional products. Fast national delivery, same day dispatch, expert support and a Melbourne showroom.
Shop waxing, lash & brow, nail care, skincare and salon essentials at competitive prices.