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New Arrivals

Ready to Succeed?

The Mindset and Energy Workbook to get you there

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Epic Smoothing Base

No Filing or Buffing with Glide-off Removal

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Brow Code Strip Wax

Strip Wax Re-defined

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Prêt à Prep- made for Lashes

Tubing Mascara & hydrating Lash Masque

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Why Choose Salon First

  • Australia's leading Beauty Wholesaler, trusted since 1989
  • Trade-only. We sell to professionals, not the public
  • Fast, same day dispatch from our Melbourne warehouse
  • Fully stocked showroom in Dandenong South, Melbourne for hands-on shopping
  • No minimum orders - restock what you need, when you need
  • Education and brand training to help your salon grow
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Salon Favourites

Professional essentials, trusted by salons Australia wide.

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Introducing IBD Rubber Gels

  • Add flexibility with Strength
  • 30+ rich shades
  • Bundle the collection and Save
See the Collection

Waxing Professionals

Lashes & Brow Artists

Tanning season has arrived

Top Brands

Specialist Categories

What Our Customers Have To Say...

Salon First has supported Australian beauty professionals since 1989. We're trusted, trade-only beauty wholesaler, offering over 5,000 professional products. Fast national delivery, same day dispatch, expert support and a Melbourne showroom.
Shop waxing, lash & brow, nail care, skincare and salon essentials at competitive prices.